Stakeholder engagement

A key strength of QualDATA is our experience in working with varied stakeholders.  This gives the team a detailed understanding of the need for, and process of, engaging with stakeholders in both general and specific terms.

A fundamental element of stakeholder engagement is to define and categorise stakeholders, their ‘drivers’ and the times that they most / least need to be engaged in the life of an organisation, programs or individual projects (POP).   These times of greatest ‘stake’ / influence / impact / ‘say’ in the life of the POP are reflected in Level 3 and 6 of the Log frame.

QualDATA has undertaken specific Market Research project work with clients to survey key stakeholders of their POP and define their detailed characteristics, the issues that are of interest to and affect them, how this affects customer-client relationships and preferred communication channels.

By identifying the above it is possible to, for example, examine the process of technology adoption and changed decision making of certain stakeholders / groups.

Our understanding of how to manage engagement of stakeholders also translates into an appreciation of how best to include them in project development, management and monitoring and evaluation.  This element is covered in QualDATA’s M&E training as well as being a separate service for clients.  This includes developing communication and engagement matrices and pathways – and focusing on the Key Result Areas applicable to the different groups.