Determining impacts through media evaluation Rich Bennett is an Account Director for the award-winning, global media analysis and evaluation company, Metrica. Its head office is based in London, however Rich has just moved to San Mateo (San Francisco) where he is looking after Metrica’s strong US client base. Many of these are headquartered in Silicon
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Posts Tagged communication
5 Questions with Rich Bennett
Make the media your best friend
When it comes to planning communication activities for projects and programs the media often gets relegated a back seat and tends to be mostly used for paid advertising or the occasional media release. However, the media can be a very useful tool for not only disseminating information but for adding to project higher outcomes and
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